The Material Review
Issue 033: An Incomplete History of Online Fashion Fandom, Vintage Soccer Jerseys, The Customized Drink Epidemic and Chore Coat Recs.
Stories worth reading. Stop indexing the internet.
The Users Who Overtook the Machine
“A Relatively Brief, Entirely Incomplete History of Online Fashion Fandom” [SSENSE]
How Tweed Went From a Hunting Essential to a Beloved Menswear Fabric
“The cloth, which originated on Scottish estates, has developed a universal appeal.” [Robb Report]
A Moment in Time, Preserved in Polyester
“Vintage soccer jerseys have become a streetwear staple, and a target of major investors. Their real appeal lies in the memories they conjure.” [NYT]
The Tupperware Trap
“The company’s bankruptcy filing is a reminder that being first isn’t always enough.” [The Atlantic]
The Customized Drink Is Out of Control
“As cafes grant us the power to cobble together ultra-personalized beverages filled with syrups, powders, fruit chunks, boba and plenty of caffeine, we’re all soda jerks now.” [NYT]