The Material Review
Issue 015: Nike Bets on The Olympics, Rolex Restoration, A Guide to Deadstock Materials, The Toyota Jeep and a Spotlight on High Summer.
Stories worth reading.
Nike Is in Trouble. Can the Olympics Save it?
“Nike is going for gold this summer as an official supplier for Team USA's competition uniforms for the Paris 2024 Olympic following a string of problems with the company, including poor financial performance, job cuts and criticism over its products.” [NewsWeek]
Everybody Gets a Star
“Twenty years after its debut, Yelp has changed how we think about reviewing everything and anything” [Eater]
How to Fix a Rolex That Was Eaten by a Cow and Left in a Field for 50 Years
“We spoke with Kalle Slaap, the watch restorer tasked with bringing the viral timepiece back to life.” [GQ]
What Is Deadstock and Why Are Brands Rushing to Use Deadstock Materials?
“A deep dive into the differences between dead stock, deadstock, and deadstock fabric, plus a survey of outdoor brands leaning into sustainably” [Field Mag]
Toyota Called the Original Land Cruiser a Jeep, and Willys Freaked Out
“This is the story of the first Toyota 4x4 SUV that later became known as the Land Cruiser: the BJ. Guess what the "J" stands for.” [MotorTrend]
A shortlist of things we’ve got our eye on.
Norse Projects Benn Relaxed Typewriter Pleated Shorts
Yuketen Alejandro
Engineered Garments G8 Jacket
Rose & Co. T2
Everybody.World Tailored Trash Tee
High Summer
Original Madras Trading Co. Cuban Madras Shirt
MOUNT GAY RUM SAILING HAT
OUTERKNOWN NOMADIC VOLLEY
ST JOHNS MADRAS SOAP
FREAKS OF NATURE SUNSCREEN
PIMM’S CUP
